--- title: Brandlytics description: Effortlessly manage your branded promotional products with custom corporate stores. Streamline ordering and keep your brand consistent. --- [![Over The Top Promotions](https://www.ottpromotions.com.au/hs-fs/hubfs/Black.png?width=110&height=110&name=Black.png "Over The Top Promotions")](https://www.ottpromotions.com.au/?hsLang=en-au) - About Us - [B Corp Certified](https://www.ottpromotions.com.au/ott-b-corp-certified) - [Why We Do What We Do](https://www.ottpromotions.com.au/why-we-do-what-we-do) - [Our Team](https://www.ottpromotions.com.au/about-ott) - [Our Commitment to Social & Environmental Responsibility](https://www.ottpromotions.com.au/our-commitment-to-social-environmental-responsibility) - [Giving Back](https://www.ottpromotions.com.au/giving-back) - [Samples](https://www.ottpromotions.com.au/samples) - [Decoration Guide](https://www.ottpromotions.com.au/decoration-guide) - [Terms and Conditions](https://www.ottpromotions.com.au/terms-and-conditions) - [Our Privacy Policy](https://www.ottpromotions.com.au/our-privacy-policy) - [Products](https://www.ottpromotions.com.au/promo-products) - [Brandlytics](https://www.ottpromotions.com.au/brandlytics) - [Shop Products](https://www.ottpromotions.com.au/promo-products) - [Point of Sale Solutions](https://www.ottpromotions.com.au/point-of-sale) - [Our Work](https://www.ottpromotions.com.au/work-gallery) - [Get a Quote](https://www.ottpromotions.com.au/quote-request) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [3PL Warehousing](https://www.ottpromotions.com.au/3pl-warehousing) - [Ecommerce Fulfilment Solutions](https://www.ottpromotions.com.au/ecommerce-fulfilment-solutions) - Our Services - [Activation Services](https://www.ottpromotions.com.au/activation-ideas) - [Our Design Studio](https://www.ottpromotions.com.au/our-design-studio) - [Our Global Reach](https://www.ottpromotions.com.au/our-global-reach) - [The Brand Aid Program](https://www.ottpromotions.com.au/the-brand-aid-program) - [OTT Merch Partnership](https://www.ottpromotions.com.au/ott-merch-partnership) - Build your Brand - [Brand IT Book](https://www.ottpromotions.com.au/brand-it) - [Blog](https://20640988.hs-sites.com/blog-posts) - [Social](https://www.ottpromotions.com.au/social-media) - [Contact](https://www.ottpromotions.com.au/contact-us) [Book a Call](https://www.ottpromotions.com.au/book-a-meeting-page?hsLang=en-au) [![Over The Top Promotions](https://www.ottpromotions.com.au/hs-fs/hubfs/Black.png?width=110&height=110&name=Black.png "Over The Top Promotions")](https://www.ottpromotions.com.au/?hsLang=en-au) [Book a Call](https://www.ottpromotions.com.au/book-a-meeting-page?hsLang=en-au) [![Over the Top Promotions](https://www.ottpromotions.com.au/hs-fs/hubfs/Stacked-black.png?width=110&height=110&name=Stacked-black.png "Over the Top Promotions")](https://www.ottpromotions.com.au/?hsLang=en-au) - About Us - [B Corp Certified](https://www.ottpromotions.com.au/ott-b-corp-certified) - [Why We Do What We Do](https://www.ottpromotions.com.au/why-we-do-what-we-do) - [Our Team](https://www.ottpromotions.com.au/about-ott) - [Our Commitment to Social & Environmental Responsibility](https://www.ottpromotions.com.au/our-commitment-to-social-environmental-responsibility) - [Giving Back](https://www.ottpromotions.com.au/giving-back) - [Samples](https://www.ottpromotions.com.au/samples) - [Decoration Guide](https://www.ottpromotions.com.au/decoration-guide) - [Terms and Conditions](https://www.ottpromotions.com.au/terms-and-conditions) - [Our Privacy Policy](https://www.ottpromotions.com.au/our-privacy-policy) - [Products](https://www.ottpromotions.com.au/promo-products) - [Brandlytics](https://www.ottpromotions.com.au/brandlytics) - [Shop Products](https://www.ottpromotions.com.au/promo-products) - [Point of Sale Solutions](https://www.ottpromotions.com.au/point-of-sale) - [Our Work](https://www.ottpromotions.com.au/work-gallery) - [Get a Quote](https://www.ottpromotions.com.au/quote-request) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [3PL Warehousing](https://www.ottpromotions.com.au/3pl-warehousing) - [Ecommerce Fulfilment Solutions](https://www.ottpromotions.com.au/ecommerce-fulfilment-solutions) - Our Services - [Activation Services](https://www.ottpromotions.com.au/activation-ideas) - [Our Design Studio](https://www.ottpromotions.com.au/our-design-studio) - [Our Global Reach](https://www.ottpromotions.com.au/our-global-reach) - [The Brand Aid Program](https://www.ottpromotions.com.au/the-brand-aid-program) - [OTT Merch Partnership](https://www.ottpromotions.com.au/ott-merch-partnership) - Build your Brand - [Brand IT Book](https://www.ottpromotions.com.au/brand-it) - [Blog](https://20640988.hs-sites.com/blog-posts) - [Social](https://www.ottpromotions.com.au/social-media) - [Contact](https://www.ottpromotions.com.au/contact-us) [Book a Call](https://www.ottpromotions.com.au/book-a-meeting-page?hsLang=en-au) [![Over The Top Promotions](https://www.ottpromotions.com.au/hs-fs/hubfs/Black.png?width=110&height=110&name=Black.png "Over The Top Promotions")](https://www.ottpromotions.com.au/?hsLang=en-au) [Book a Call](https://www.ottpromotions.com.au/book-a-meeting-page?hsLang=en-au) - About Us - [B Corp Certified](https://www.ottpromotions.com.au/ott-b-corp-certified) - [Why We Do What We Do](https://www.ottpromotions.com.au/why-we-do-what-we-do) - [Our Team](https://www.ottpromotions.com.au/about-ott) - [Our Commitment to Social & Environmental Responsibility](https://www.ottpromotions.com.au/our-commitment-to-social-environmental-responsibility) - [Giving Back](https://www.ottpromotions.com.au/giving-back) - [Samples](https://www.ottpromotions.com.au/samples) - [Decoration Guide](https://www.ottpromotions.com.au/decoration-guide) - [Terms and Conditions](https://www.ottpromotions.com.au/terms-and-conditions) - [Our Privacy Policy](https://www.ottpromotions.com.au/our-privacy-policy) - [Products](https://www.ottpromotions.com.au/promo-products) - [Brandlytics](https://www.ottpromotions.com.au/brandlytics) - [Shop Products](https://www.ottpromotions.com.au/promo-products) - [Point of Sale Solutions](https://www.ottpromotions.com.au/point-of-sale) - [Our Work](https://www.ottpromotions.com.au/work-gallery) - [Get a Quote](https://www.ottpromotions.com.au/quote-request) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [3PL Warehousing](https://www.ottpromotions.com.au/3pl-warehousing) - [Ecommerce Fulfilment Solutions](https://www.ottpromotions.com.au/ecommerce-fulfilment-solutions) - Our Services - [Activation Services](https://www.ottpromotions.com.au/activation-ideas) - [Our Design Studio](https://www.ottpromotions.com.au/our-design-studio) - [Our Global Reach](https://www.ottpromotions.com.au/our-global-reach) - [The Brand Aid Program](https://www.ottpromotions.com.au/the-brand-aid-program) - [OTT Merch Partnership](https://www.ottpromotions.com.au/ott-merch-partnership) - Build your Brand - [Brand IT Book](https://www.ottpromotions.com.au/brand-it) - [Blog](https://20640988.hs-sites.com/blog-posts) - [Social](https://www.ottpromotions.com.au/social-media) - [Contact](https://www.ottpromotions.com.au/contact-us) [Book a Call](https://www.ottpromotions.com.au/book-a-meeting-page?hsLang=en-au) ## Brandlytics™ Platform Where Branded Merchandise Meets Measurable ROI Brandlytics™ is Over the Top Promotions’ end-to-end platform that transforms promotional product spend into pipeline growth, engagement, and measurable results. No more wasted swag. No more fuzzy attribution. With Brandlytics™, every gift is curated, sustainable, and tracked so your marketing dollars always work harder. [Request Your Demo](https://info.ottpromotions.com.au/brandlytics-form?hsLang=en-au) ![Event Arrivals](https://20640988.fs1.hubspotusercontent-na1.net/hub/20640988/hubfs/Brandlytics1.png?width=1200&length=1200&name=Brandlytics1.png) ![Set up meetings](https://20640988.fs1.hubspotusercontent-na1.net/hub/20640988/hubfs/Set%20up%20meetings.png?width=1200&length=1200&name=Set%20up%20meetings.png) ## Key Platform Features ![Curated Gift Marketplace](https://www.ottpromotions.com.au/hs-fs/hubfs/Curated%20Gift%20Marketplace1.png?width=230&height=230&name=Curated%20Gift%20Marketplace1.png "Curated Gift Marketplace") ## Curated Gift Marketplace A premium selection of eco-friendly merchandise, digital gifts, and experiences designed for impact, not landfill. **Stat:** 72% of consumers say the quality of promotional products directly influences their perception of a brand (PPAI). ![Custom Brand Stores](https://www.ottpromotions.com.au/hs-fs/hubfs/Custom%20Brand%20Stores.png?width=230&height=230&name=Custom%20Brand%20Stores.png "Custom Brand Stores") ## Custom Brand Stores Launch your own fully branded merchandise store with real-time previews, order tracking, and inventory management. Perfect for events, employee packs, and client campaigns. **Stat:** Corporate stores reduce procurement costs by up to 25% while improving brand consistency (ASI). ![APJC Fulfillment & Warehousing](https://www.ottpromotions.com.au/hs-fs/hubfs/APJC%20Fulfillment%20%26%20Warehousing1.png?width=210&height=210&name=APJC%20Fulfillment%20%26%20Warehousing1.png "APJC Fulfillment & Warehousing") ## APJC Fulfillment & Warehousing With fulfillment hubs across APJC, Brandlytics™ delivers faster and more cost-effectively than US-based solutions. Eliminate freight delays, customs issues, and excess costs. **Stat:** Regional fulfillment saves up to 35% in freight costs and cuts delivery times by 40%. ![Automated & Triggered Sends2](https://www.ottpromotions.com.au/hs-fs/hubfs/Automated%20%26%20Triggered%20Sends2.png?width=220&height=220&name=Automated%20%26%20Triggered%20Sends2.png "Automated & Triggered Sends2") ## Automated and Triggered Sends Connect Brandlytics™ to your CRM and marketing automation to trigger sends at exactly the right moment; pipeline stage, event scan, or campaign milestone. **Stat:** Personalized promotional sends drive up to **5x higher response rates** than generic outreach (PPAI). ![Analytics & ROI Tracking](https://www.ottpromotions.com.au/hs-fs/hubfs/Analytics%20%26%20ROI%20Tracking.png?width=230&height=230&name=Analytics%20%26%20ROI%20Tracking.png "Analytics & ROI Tracking") ## Analytics & ROI Tracking Track every send with live dashboards. From QR scans to gift selection and final delivery, Brandlytics™ links promotional spend directly to qualified leads and opportunities. **Stat:** Brands that measure promo ROI see **up to 200% higher engagement** and reduce wasted spend by 30%. ![Integrations & Creative Support](https://www.ottpromotions.com.au/hs-fs/hubfs/Integrations%20%26%20Creative%20Support.png?width=230&height=230&name=Integrations%20%26%20Creative%20Support.png "Integrations & Creative Support") ## Integrations & Creative Support Seamless integrations with HubSpot, Salesforce, and other tools. Plus, access our in-house design studio and dedicated APJC support team to craft unforgettable campaigns. **Stat:** 83% of B2B marketers say branded merchandise creates more memorable experiences than digital channels alone (BPMA). ## How Brandlytics™ Works Brandlytics™ delivers **personalised, trackable gifting experiences** that turn promotional spend into measurable ROI. Here’s how it works for both **Events** and **General Campaigns**. ![Activate-1](https://www.ottpromotions.com.au/hs-fs/hubfs/Activate-1.png?width=150&height=150&name=Activate-1.png "Activate-1") ## Step 1. Activate - Use QR codes, booth signage, or pre-event invites to capture *only* your ideal customer profile (ICP). - Replace bulk swag with an interactive, personalised activation. ![Experience](https://www.ottpromotions.com.au/hs-fs/hubfs/Experience1-1.png?width=150&height=150&name=Experience1-1.png "Experience") ## Step 2. Experience - Attendees scan and choose a curated gift. - No heavy tote bags, no wasted merchandise. - Captures accurate lead data instantly. ![Deliver](https://www.ottpromotions.com.au/hs-fs/hubfs/Deliver-1.png?width=150&height=150&name=Deliver-1.png "Deliver") ## Step 3. Deliver - Gifts are shipped directly post-event. - Arrive at desks when purchase decisions are being made. - OTT’s APJC warehouses ensure speed and cost savings. ![Measure ROI](https://www.ottpromotions.com.au/hs-fs/hubfs/Measure%20ROI-1.png?width=150&height=150&name=Measure%20ROI-1.png "Measure ROI") ## Step 4. Measure ROI - Track scans, choices, and conversions in real time. - Attribute ROI from event spend to pipeline results. ## 📊*Fact: Personalised event sends see up to 5× higher engagement than bulk giveaways.* ## General Campaigns with Brandlytics™ ![Select](https://www.ottpromotions.com.au/hs-fs/hubfs/Select-1.png?width=150&height=150&name=Select-1.png "Select") ## Step 1. Select - Choose from eco-friendly gifts, branded packs, eGifts, or philanthropy sends. - Tailor every send to your audience. ![Automate](https://www.ottpromotions.com.au/hs-fs/hubfs/Automate-1.png?width=150&height=150&name=Automate-1.png "Automate") ## Step 2. Automate - Trigger sends from your CRM (lead nurture, renewals, ABM). - Add personal notes, branded packaging, or sustainable choices. ![Fulfill](https://www.ottpromotions.com.au/hs-fs/hubfs/Fulfill-1.png?width=150&height=150&name=Fulfill-1.png "Fulfill") ## Step 3. Fulfill - APJC warehouses manage storage, kitting, and delivery. - Reduce freight costs by 35% and lead times by 40%. ![Track ROI](https://www.ottpromotions.com.au/hs-fs/hubfs/Track%20ROI-1.png?width=150&height=150&name=Track%20ROI-1.png "Track ROI") ## Step 4. Track ROI - Live dashboards connect gifts to opens, responses, and deals. - Sales and marketing both see what’s working. ## 📊 *Fact: Targeted promotional sends deliver up to **200% higher engagement** and cut wasted spend by **30%**.* ## All in One Platform ![create](https://www.ottpromotions.com.au/hs-fs/hubfs/create.png?width=297&height=200&name=create.png "create") ## Plan & Create on-brand, personalized gifts that align with your message and budget. ![deliver](https://www.ottpromotions.com.au/hs-fs/hubfs/deliver.png?width=313&height=200&name=deliver.png "deliver") ## Deliver unbelievable gifting experiences, physically or digitally, to your audience. [Request Your Demo](https://info.ottpromotions.com.au/brandlytics-form?hsLang=en-au) ![measure](https://www.ottpromotions.com.au/hs-fs/hubfs/measure.png?width=359&height=200&name=measure.png "measure") ## Measure and track everything in realtime from shipping and delivery to engagement rates. ## Expanded Brandlytics™ Offering - Corporate Stores**:** Centralised branded merchandise hubs. - Employee Recognition: Onboarding packs, milestone gifts, incentive programs. - Charity & Sustainability Sends: Recipients can donate to causes or choose eco-gifts. - Creative Studio: In-house design team to craft high-impact campaigns. - Dedicated APJC Support: Real people, local time zones, helping every step. ## Ready to turn promotional spend into measurable growth? ## Book a Brandlytics™ demo today and see how curated gifting, automation, and real-time tracking turn branded merchandise into measurable impact. [Request Your Demo](https://info.ottpromotions.com.au/brandlytics-form?hsLang=en-au) [Book a Strategy Call](https://meetings.hubspot.com/aisling-graham/brandlyticsdemo) Ready to turn promotional spend into measurable growth? Book a Brandlytics™ demo today and see how curated gifting, automation, and real-time tracking turn branded merchandise into measurable impact. [Request Your Demo](https://info.ottpromotions.com.au/brandlytics-form?hsLang=en-au) [Book a Strategy Call](https://meetings.hubspot.com/aisling-graham/brandlyticsdemo) [![Over-the-Top-Promotions 2023 logos_Main Logo - white](https://www.ottpromotions.com.au/hs-fs/hubfs/Over-the-Top-Promotions%202023%20logos_Main%20Logo%20-%20white.png?width=269&height=140&name=Over-the-Top-Promotions%202023%20logos_Main%20Logo%20-%20white.png "Over-the-Top-Promotions 2023 logos_Main Logo - white")](https://www.ottpromotions.com.au/?hsLang=en-au) **Acknowledgement of Country** We acknowledge the Traditional Owners of the land of the Dharug people and pay our respects to Elders past and present. We celebrate the stories, culture, and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. ###### About Us --- - [B Corp Certified](https://www.ottpromotions.com.au/ott-b-corp-certified) - [Why We Do What We Do](https://www.ottpromotions.com.au/why-we-do-what-we-do) - [Our Social and Environmental Commitment](https://www.ottpromotions.com.au/our-commitment-to-social-environmental-responsibility) - [Decoration Guide](https://www.ottpromotions.com.au/decoration-guide) ###### Products --- - [Shop Products](https://www.ottpromotions.com.au/promo-products) - [Get a Quote](https://www.ottpromotions.com.au/quote-request) - [Brandlytics](https://www.ottpromotions.com.au/brandlytics) - [Point of Sale Solutions](https://www.ottpromotions.com.au/point-of-sale) ###### Our Services --- - [Corporate Stores](https://www.ottpromotions.com.au/corporate-stores-made-easy) - [Merch Partnership](https://www.ottpromotions.com.au/ott-merch-partnership) - [Activation Services](https://www.ottpromotions.com.au/activation-ideas) - [Ecommerce Fulfilment Services](https://www.ottpromotions.com.au/ecommerce-fulfilment-solutions) - [Brand Aid Program](https://www.ottpromotions.com.au/the-brand-aid-program) - [Our Design Studio](https://www.ottpromotions.com.au/our-design-studio) - [Our Global Reach](https://www.ottpromotions.com.au/our-global-reach) [Follow us on LinkedIn](https://www.linkedin.com/in/aisling-graham/) [Follow us on Instagram](https://www.instagram.com/ottpromo/) [Follow us on Facebook](https://www.facebook.com/overthetoppromotions.com.au) [Follow us on Pinterest](https://www.pinterest.com.au/OTTPromo/) [Follow us on Youtube](http://www.youtube.com/channel/UC6fQdwT0V9NbLHxLWlfSI2g) [Contact us](https://www.ottpromotions.com.au/contact-us?hsLang=en-au) ALL RIGHTS RESERVED. OVER THE TOP PROMOTIONS 2024