Brandlytics™ is Over the Top Promotions’ end-to-end platform that transforms promotional product spend into pipeline growth, engagement, and measurable results.
No more wasted swag. No more fuzzy attribution. With Brandlytics™, every gift is curated, sustainable, and tracked so your marketing dollars always work harder.
Curated Gift Marketplace A premium selection of eco-friendly merchandise, digital gifts, and experiences designed for impact, not landfill. Stat:72% of consumers say the quality of promotional products directly influences their perception of a brand (PPAI).
Custom Brand Stores Launch your own fully branded merchandise store with real-time previews, order tracking, and inventory management. Perfect for events, employee packs, and client campaigns. Stat: Corporate stores reduce procurement costs by up to 25% while improving brand consistency (ASI).
APJC Fulfillment & Warehousing With fulfillment hubs across APJC, Brandlytics™ delivers faster and more cost-effectively than US-based solutions. Eliminate freight delays, customs issues, and excess costs. Stat: Regional fulfillment saves up to 35% in freight costs and cuts delivery times by 40%.
Automated & Triggered Sends Connect Brandlytics™ to your CRM and marketing automation to trigger sends at exactly the right moment; pipeline stage, event scan, or campaign milestone. Stat: Personalized promotional sends drive up to 5x higher response rates than generic outreach (PPAI).
Analytics & ROI Tracking Track every send with live dashboards. From QR scans to gift selection and final delivery, Brandlytics™ links promotional spend directly to qualified leads and opportunities. Stat: Brands that measure promo ROI see up to 200% higher engagement and reduce wasted spend by 30%.
Integrations & Creative Support Seamless integrations with HubSpot, Salesforce, and other tools. Plus, access our in-house design studio and dedicated APJC support team to craft unforgettable campaigns. Stat: 83% of B2B marketers say branded merchandise creates more memorable experiences than digital channels alone (BPMA).
How Brandlytics™ Works
Brandlytics™ delivers personalised, trackable gifting experiences that turn promotional spend into measurable ROI. Here’s how it works for both Events and General Campaigns.
Step 1. Activate
Use QR codes, booth signage, or pre-event invites to capture only your ideal customer profile (ICP).
Replace bulk swag with an interactive, personalised activation.
Step 2. Experience
Attendees scan and choose a curated gift.
No heavy tote bags, no wasted merchandise.
Captures accurate lead data instantly.
Step 3. Deliver
Gifts are shipped directly post-event.
Arrive at desks when purchase decisions are being made.
OTT’s APJC warehouses ensure speed and cost savings.
Step 4. Measure ROI
Track scans, choices, and conversions in real time.
Attribute ROI from event spend to pipeline results.
📊Fact: Personalised event sends see up to 5× higher engagement than bulk giveaways.
General Campaigns with Brandlytics™
Step 1. Select
Choose from eco-friendly gifts, branded packs, eGifts, or philanthropy sends.
Tailor every send to your audience.
Step 2. Automate
Trigger sends from your CRM (lead nurture, renewals, ABM).
Add personal notes, branded packaging, or sustainable choices.
Step 3. Fulfill
APJC warehouses manage storage, kitting, and delivery.
Reduce freight costs by 35% and lead times by 40%.
Step 4. Track ROI
Live dashboards connect gifts to opens, responses, and deals.
