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          Brandlytics™ is Over the Top Promotions’ end-to-end platform that transforms promotional product spend into pipeline growth, engagement, and measurable results.

          No more wasted swag. No more fuzzy attribution. With Brandlytics™, every gift is curated, sustainable, and tracked so your marketing dollars always work harder.

          Key Platform Features

          Curated Gift Marketplace

          Curated Gift Marketplace
          A premium selection of eco-friendly merchandise, digital gifts, and experiences designed for impact, not landfill.
          Stat: 72% of consumers say the quality of promotional products directly influences their perception of a brand (PPAI).

          Custom Brand Stores

          Custom Brand Stores
          Launch your own fully branded merchandise store with real-time previews, order tracking, and inventory management. Perfect for events, employee packs, and client campaigns.
          Stat: Corporate stores reduce procurement costs by up to 25% while improving brand consistency (ASI).

          APJC Fulfillment & Warehousing

          APJC Fulfillment & Warehousing
          With fulfillment hubs across APJC, Brandlytics™ delivers faster and more cost-effectively than US-based solutions. Eliminate freight delays, customs issues, and excess costs.
          Stat: Regional fulfillment saves up to 35% in freight costs and cuts delivery times by 40%.

          Automated & Triggered Sends2

          Automated & Triggered Sends
          Connect Brandlytics™ to your CRM and marketing automation to trigger sends at exactly the right moment; pipeline stage, event scan, or campaign milestone.
          Stat: Personalized promotional sends drive up to 5x higher response rates than generic outreach (PPAI).

          Analytics & ROI Tracking

          Analytics & ROI Tracking
          Track every send with live dashboards. From QR scans to gift selection and final delivery, Brandlytics™ links promotional spend directly to qualified leads and opportunities.
          Stat: Brands that measure promo ROI see up to 200% higher engagement and reduce wasted spend by 30%.

          Integrations & Creative Support

          Integrations & Creative Support
          Seamless integrations with HubSpot, Salesforce, and other tools. Plus, access our in-house design studio and dedicated APJC support team to craft unforgettable campaigns.
          Stat: 83% of B2B marketers say branded merchandise creates more memorable experiences than digital channels alone (BPMA).

          How Brandlytics™ Works

          Brandlytics™ delivers personalised, trackable gifting experiences that turn promotional spend into measurable ROI. Here’s how it works for both Events and General Campaigns.

          Activate

          Step 1. Activate

          • Use QR codes, booth signage, or pre-event invites to capture only your ideal customer profile (ICP).
          • Replace bulk swag with an interactive, personalised activation.
          Experience

          Step 2. Experience

          • Attendees scan and choose a curated gift.
          • No heavy tote bags, no wasted merchandise.
          • Captures accurate lead data instantly.
          Deliver

          Step 3. Deliver

          • Gifts are shipped directly post-event.
          • Arrive at desks when purchase decisions are being made.
          • OTT’s APJC warehouses ensure speed and cost savings.
          Measure ROI

          Step 4. Measure ROI

          • Track scans, choices, and conversions in real time.
          • Attribute ROI from event spend to pipeline results.

          📊 Fact: Personalised event sends see up to 5× higher engagement than bulk giveaways.

          General Campaigns with Brandlytics™

          Select

          Step 1. Select

          • Choose from eco-friendly gifts, branded packs, eGifts, or philanthropy sends.
          • Tailor every send to your audience.
          Automate

          Step 2. Automate

          • Trigger sends from your CRM (lead nurture, renewals, ABM).
          • Add personal notes, branded packaging, or sustainable choices.
          Fulfill

          Step 3. Fulfill

          • APJC warehouses manage storage, kitting, and delivery.
          • Reduce freight costs by 35% and lead times by 40%.
          Track ROI

          Step 4. Track ROI

          • Live dashboards connect gifts to opens, responses, and deals.
          • Sales and marketing both see what’s working.

          📊 Fact: Targeted promotional sends deliver up to 200% higher engagement and cut wasted spend by 30%.

          Expanded Brandlytics™ Offering

          • Corporate Stores: Centralised branded merchandise hubs.
          • Employee Recognition: Onboarding packs, milestone gifts, incentive programs.
          • Charity & Sustainability Sends: Recipients can donate to causes or choose eco-gifts.
          • Creative Studio: In-house design team to craft high-impact campaigns.
          • Dedicated APJC Support: Real people, local time zones, helping every step.